Keywords are the words that people type into the search engine when searching for a product or service. Keyword research will tell you what keywords and keyword phrases are the most searched for, and it will also tell you the competition for those keywords. These are highly targeted keywords and not just generic keywords. Keyword research is going to be one of the most important steps which you can take when you are beginning your onsite optimization for your website. If you will conduct your keyword research with a specific strategy, then this will help lead to an online business that people will seek out.
If you are new to internet marketing or are starting a new website it is best to go with what they call longtail keywords. These are keywords that consist of four or five words for a keyword phrase and are typically less competitive than the shorter keywords or phrases Oliver Wood.
When doing your keyword research it is important to make sure that the search terms you are targeting have people searching for them. There is no need to target keywords that have no search volume as this will get you nowhere. Your website will just sit there in cyber-space and nobody will know it is there.
Search Engine Optimization or SEO is of the utmost importance when creating and maintaining a website. SEO is a well defined and managed process that will help increase traffic and improve the quality of traffic for your website from the search engines.
Traffic is what makes or breaks an online business. A substantial and consistent flow of traffic is what you will need for long term income online. If you choose the wrong keywords to target or if your search engine optimization is not done correctly you will have a very difficult or maybe impossible time reaching the first page of the search engines.
By utilizing good keyword research and good search engine optimization, there is no guarantee that this will get you to the top of the search engines, but by using these methods it will give you the best chance of getting there.
I use Google’s free AdWords Keyword Tool to check on my keywords and to find new ones. Using this tool you can determine approximate search volume and the amount of competition.
For checking on my keyword’s usefulness and the probability of it being successful I use Traffic Travis. This software has a very productive keyword research element and also an element to check every facet of the optimization of your website.