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Finding the Best SEO Company Online

If you wanted to find a top-quality (SEO) partner, either an agency, a contractor, a consultant, or someone to handle your SEO needs, where are you going to start from? Finding the best SEO services is not a simple task, and do not put your website in danger because of poor decision making when selecting the best SEO company.

Beyond the essentials of getting the best company, what about getting best SEO services that are a cut above any norm, that are done by an experienced SEO partner who is someone you will trust?

Scammers many

It must be noted that SEO is just riddled with low-quality expert providers, fakers, and scammers. As an open field (on the open net, no less) SEO is part of the untamed west. You will not at one time get sanctioning firms, and third-party companies that can vet when it comes to offering SEO services. This is the simple reasons just why anyone can get out and do SEO without knowing what works and what does not work, because you do not need a license (or even more sadly, without knowledge), the SEO industry is widespread with, honestly, crap.

Tied with this reality is the truth that SEO is a blend of art and science. This makes its practitioners to a kind of hard-to-define intuitive and artful understanding of the search engines, with the hard information of analytics and metrics, semantic markup and log file parsers.

SEO is based on information, on delving through the technical problem and issue solving. But its top greatest opportunities naked url are achieved from combining its analytical side with an artful understanding of users as well as the search engines, and then making use of experienced hunches in order to gain a competitive edge.

SEO is in demand

Professional SEO is in great demand. There are huge sums of money at stake, as well. Ranking and traffic improvements really mean millions of dollars for any firm’s bottom-line spending.

This is what has made a market of SEO providers who are skillful when it comes to selling search engine optimization services, but then, less skilled when it comes to carrying delivering the results. Many SEO services do just little to move the bottom line of the company.

How to select a quality SEO partner?
Nevertheless, it’s not really as bad as it seems to be. There are bright spots on the SEO field as well. Here are some of the tips to help you get the best SEO partner.

Know what you want

In everything that you are looking for, you should know that there are specialists as well as talents, and SEO is no different. If your website is a publisher that is need of traffic increases, you will have different requirements than when it comes to an e-commerce website that is looking for better product-level conversions. Do you need the best link building services, technical knowledge, and a premeditated partner for SEO growth? Defining what your site really needs is the very first step toward getting the best SEO partner.

Ask around

There are chances that somebody you know has an opinion when it comes to an SEO consultant or company. Ask them. Make use of your social connections such as LinkedIn and Twitter to influence your trusted network, as well. Note that the best leads will be though the word-of-mouth and referrals from people you trust.

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Hire Virtual Office

Hire Virtual office is a perfect choice for home and new business based companies, since it gives the feel of a larger corporate business, yet allowing you to still work from your own home. Using a virtual private office service enables many people to work from their home while still running all of their businesses online or through phone. For these reasons it is becoming increasingly popular with small business owners, but many small businesses are unaware of how they can get started with this kind of virtual office. Here’s some advice for you to consider.

First and foremost you will need to decide what type of services you want from the virtual offices you are looking into. For example if you are running a business based out of your home and your business consists mainly of personal projects you don’t really need a huge office. If you are a small business owner that is involved in an internet marketing business though you will probably need to hire a larger office for more functionality and staff support. The best idea for each business is to determine how much space you have and how much functionality you need before choosing a particular virtual company.

Another thing to consider when hiring virtual private offices is what type of technology you are using. Most of the software these days has a web based interface where clients can access their freelancer email, files, etc. They also often have additional features such as voicemail, fax, etc., which may be important for you if you aren’t interested in those features on your office. When you choose a virtual office, you can choose the type of technologies that you need for your office and still maintain your personal computer set up.

One feature most virtual private offices offer to help customers is online customer support. This can make it easier for customers to reach an office staff member who can help them with their questions about a problem they are having. You can also request an email address so that a customer can contact you through email instead of using the virtual office phone system. Many virtual offices offer online support through a website so that customers have access to help if they have any questions and they are able to file a report right then and there.

When it comes to hiring a virtual office, you may want to consider looking into the services that are offered to help you manage your account and budget. Some virtual offices will charge a monthly fee for hosting package which helps you monitor the account, view billing information, and manage the budget. Some of these packages include other benefits such as data storage and backup. You can choose a monthly hosting package that suits your needs and is affordable enough for your business.

Virtual offices also offer a virtual assistance service to help you with accounting, bookkeeping and invoicing. Since a virtual service takes a greater role in the day-to-day operations of your business, it is helpful to have someone helping you manage your finances. The more help you can get with these tasks the better off you are going to be. Whether you are starting out as a small business with just one or several employees or you have multiple employees you will benefit greatly from the help and expertise of a virtual assistant can offer.

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Tips For Finding the Best Real State Agency

Whether you are in need of a Real State Agency or just looking for an agency that will process your tax return, you want to make sure that you are dealing with an agency that has a good reputation. However, you want to do some research to see how you can find the best and most credible agency. Here are some tips to help you get started.

First, you have to know what you need to ask of a Real State Agency. You can ask about how they process their returns, who handles all the paperwork, and how they deal with tax issues. You can also ask about how long it takes to complete your taxes, what type of documentation you need, and what they charge you.

Once you know the questions you want to ask, you will have a much better idea of which state agency is right for you. After all, every state is different, and they may charge you differently. In fact, if you want to go with a national agency, you will want to make sure that they are willing to offer you the best price on a return or other state tax documents.

Another thing to consider when dealing with a state agency is whether they are bonded or not. A number of states The Aston require you to have your returns processed through a bonding agent before you receive your returns. If you are worried about bonding agents, you can always ask about their credentials.

Finally, you should make sure that the state’s tax department is reputable. This means you need to make sure that the tax people who work for the state are well qualified to handle all the paperwork. The tax department will make sure that everything is processed smoothly and without any mistakes being made.

As you can see, there are a lot of things to think about when you are dealing with a state agency. You can never be too careful when dealing with this kind of business, especially when you’re dealing with someone who you don’t even know. Keep these tips in mind when you are looking for a trustworthy Real State Agency.

Of course, you can also go with someone who is not a state and not bonded, but you still need to keep in mind that it can make a difference if you do so. Your state will likely charge more money for processing your tax returns, so it might be worth the extra effort to get someone who is good at handling business and not someone who doesn’t really care about your state.

Finding the right real state agency for your needs isn’t always easy. That’s why it’s important that you do your research. to find a trustworthy agency that makes you feel comfortable. before you deal with them.

Make sure that they provide you with all the information that you need to process your returns properly, even if you have to pay a small fee up front. It’s worth the money in the long run to get a good state that can get you the refund you need. Don’t let anyone talk you into paying a large fee upfront if you are uncomfortable with the process. Make sure you understand how the state will deal with your tax returns.

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Lotus Domino: Application Integration – A Programmer View

There are two approaches for application integration:

o Programmer’s approach – for applications integration it is necessary to create some program codes;

o Integrator’s approach – in this case special software products are to be used and the integration process set up by those software settings.
The following tools may be used for the first approach:

o ODBC. In Lotus Domino codes may be used:

o Three @-functions (@DbColumn, @DbLookUp and), which work with registrated ODBC-drivers . @DbColumn returns the whole column from external table, @DbLookUp process search by the key, and @DbCommand runs a command of ODBC-driver or external table (for ex, UDATE or DELETE);

o Three inside LotusScript Data Objects (LS:DO), which support connection process, running of SQL-request and provide operations with received result table. This tool is more flexible than usage of described above @-functions (specifically, transactions mechanism, errors handling, etc);

o Free NotesSQL ® ODBC-driver allows calling Lotus Domino databases by SQL. This method is available only for simple Lotus Domino databases, as them are not relation databases and SQL is not good to work with (problems with multiple fields values and different fields set in documents);

o JDBC. For direct using of JDBC mechanism, free IBM JDBC-driver may be downloaded, which allows calling Lotus Domino databases from Java-applications. This approach is better then use NotesSQL ® ODBC-driver, but can not be use with complex databases. JDBC technology also using in some integration mechanisms, but JDBC itself is hidden from the programmer(as example, using build in JSP Custom Tag Libraries);

o OLE. Using of this technology is in the Microsoft platforms frame. If this limitation is acceptable for a task, then using of this technology allows data exchanging from LotusScript to OLE-applications. Specifically it is possible to export data from Lotus Domino to MS Excel or MS Word. This technology often is using to create reports for Lotus Domino data. In Lotus Domino exists Notes/FX mechanism, which implicitly uses OLE- technologies. This mechanism allows to process automatic data exchange between fields of Lotus Domino forms and information stated on OLE-server. Lately Notes/FX are used in really applications very seldom;

o XML. Using of this technology in Lotus Domino R 6 allows processing of Lotus Domino objects’ stream transformation (documents, design elements, ACL, etc.) into XML and back, apply in a stream XSLT to XML, put filters on translated/received information, as well as review XML by build in LotusScript-classes, processed DOM and SAX parsing;

o HTML. If an HTTP task is started on Domino server, then from external applications is available sending/receiving data by of the same name protocol;

o CORBA. This technology used in Lotus Domino more in Java content. Applets, servlets, Domino JSP Custom Tag Libraries, using this technology may exchange data with Lotus Domino;

Apart in integration solutions line are DECS (Domino Enterprise Connection Services), DCR (Data Connection Resources) and LEI (IBM Lotus Enterprise Integrator for Domino) technologies. These technologies except of coding request administration settings to be tuned and may be refer as to first (programmer) as to second (integrator) approaches to integrate applications.

DECS technology allows direct connection with DB2, Oracle, MS SQL Server, Sybase sources, and external sources by ODBC and OLE technologies.

DECS technology requests of the same name task on the Domino server, as well as some settings in « DECS Administrator» database. Two types of documents can be created in this database:

o Connection, which provides the possibility connecting with an external system. Without details, let say that this document provides the path to external source and login and password for this connection;

o Activity, provides correspondence between Lotus Domino fields and information from external source. The Situs Agen Domino99 correspondence is assigned by special Lotus Domino form and fields. This document can support up to four case types (form open in Lotus Domino, data changing, deleting or new record creation in Lotus Domino). After Activity document is activated the same processes in external source will be started if the tracking cases happen in Lotus Domino. For example, imputing and saving the new data in Lotus Domino (in case if them are tracking), analog data arrive in external source.

DECS mechanism works correctly in case if external source data are worked with only by Lotus Domino. Otherwise, if the data arrived in external source omitting Lotus Domino they do not automatically transferred to Lotus Domino.

DCR technology appeared in Lotus Domino R 6, is an interface extension for DECS technology and work only with corresponding task on Domino DCR server. Without details, the new design element by name DCR may be considered as analog of Connection document from « DECS Administrator» database. By the way, analogies of Activity documents are determinated directly in Lotus Domino forms.

LEI technology may be considered as developing of DECS. Using of LEI allows to developers much more possibilities for data processing with build in Lotus Connector Classes for LEI.

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What Online Casinos Offer

Online casinos, also called virtual casinos or online casinos, are virtual versions of physical casinos. Online casinos allow gamblers to bet on and play casino games online through the Internet. It’s an extensive form of virtual online gaming.

The main advantage of playing at an online casino is that you can play it from the comfort of your own home. Unlike a live casino you won’t have to go anywhere. There’s no travel time involved. You can be in and out of the game whenever you like, and with as little waiting in line as you want to!

Playing online means there’s no risk involved in playing an online casino. There’s no deposit required, so you don’t have to pay any money for your start-up costs. Even if you are a beginner, an online casino can give you a great introduction to casino gaming. As you ku casino become more experienced, you’ll begin to make more money and will have to invest more money in your account. However, when you first start playing at an online casino you’ll find it easier to learn and adapt to the different game strategies.

Since you’re playing from the comfort of your own home, there’s no need to leave your desk to visit an actual casino. When you’re playing at home, you can enjoy the benefits of playing at any time of day or night. You’ll have the ability to work while you play. You won’t have to worry about being woken up when your favorite show starts on television or losing your job. You’ll be able to take your work home with you wherever you may be.

An online casino will allow you to bet using a variety of methods. Some casinos offer progressive slot machines, where you can play for money. Other casinos offer roulette and blackjack as options. Some casinos offer special promotions for those players who participate in their promotions. A good online casino can also help you build up a virtual collection of virtual money for gambling or investing in virtual money.

These are just some of the benefits that online casinos have to offer. When you are ready to start playing online, check out the many benefits and tips that are available.

When choosing an online casino, make sure that it is fully licensed and regulated by the government to prevent fraud and deception. Make sure that you are able to see the full games list before you decide on a site and do a bit of background research on the site.

A lot of fun, excitement, and ease is now available to you at any time you choose to gamble with your computer at your own convenience. It’s never been easier to gamble at home.

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5 Benefits of Using a Sourcing Agent

If you are planning to purchase goods overseas for a bricks-and-mortar or online business, it might benefit to use the services of the sourcing agent. The sourcing agent can act as a trusted middleman who makes it easier to invest in stock that hasn’t been seen in person, as well as to help with business manufacturing. Here are five of the benefits of outsourcing aspects of quality control:

Local representative

A sourcing agent is certain to make a great local representative that acts on your behalf in the day-to-day business matters related to sourcing products, price negotiations, sample approval, inspections, etc. An agent is there to work for you and not the supplier, which should help to minimize risks and increase the chance of getting access to the best deals on offer.

Trusted suppliers and factories

Since you are likely to be a long distance from the suppliers and factories it helps to have someone close to the action to help identify the reputable companies. By using the sourcing agent it is possible to minimize the risk of being duped by one of the scam factories. An agent has greater knowledge of the local business activities and can even visit the factory premises in person and inspect to goods before a large investment is made.

Great value for money

With the help from the agent overseas it is possible to cut back on travel and accommodation expenditures. Plus, the agent is more inclined to have greater knowledge of the local suppliers and factors, so able to identify the traders that offer the most affordable prices.

Easy communication

A further benefit of working with the sourcing agent is the ability to be working with someone who has a clear grasp of the English or other local language. Trying to communicate with an overseas agen sbobet terpercaya supplier who speaks a different language is certain to be quite difficult and challenging. Clear communication increases the chance of having a successful business transaction.

All-inclusive service

A reputable sourcing agent has the ability to help with virtually all aspects related to purchasing the right business supplies. A great service to use is inspecting samples and ongoing quality checks. This should ensure the baby shoes, fashion jewelry, or similar supplies remain at a consistent high quality level. Also, pricing negotiations are likely to be conducted in a more effective manner when both parties speak the same language.

Whether it is a small or large purchase the sourcing agents can provide a wide range of useful services that simplifies the process of purchasing from overseas suppliers.

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How to Find the Best Football Apparel

Everyone loves a good game of football. In the UK, there is nothing more popular in the world of sports than football. The apparel of your favourite teams isn’t hard to find either. In fact, you can easily buy football shirts online and get anything that you could possibly want. It isn’t difficult to find the best sports apparel online if you are willing to take the time to look. You should find a store that is reputable and that carries the premier league and national league jerseys that you are looking for, no matter which team is your favourite.

When you are going to select football shirts over the internet, you have to find a retailer that sells the jerseys that you are looking for. You should also check the prices and the quality of the products เว็บแทงบอล to ensure that you are getting the best possible apparel available. No matter what you might be looking for, there will be something for just about everyone to choose from. It’s just a matter of taking the time to check out the options and find what works for you, really.

You can buy shirts online from all the best teams, including teams from Spain, Italy, England, South America, South Africa, Brazil, USA, and more. Whether you are looking for a specific team, a specific player, or even a certain league of shirts to buy, you can find just about anything that you want. Do a simple search and you will likely get hundreds of results for football shirts online. Of course, you will want to take the time to check out the stores that you find online and make sure that they are reputable and have the best selection for your tastes, because there is no use shopping with a store that is not trustworthy or that doesn’t have what you want.

Football is a great pastime in the UK, and everyone loves to support their teams and get the official shirts from the best places possible. When you buy football shirts online, you can find great prices, great selection, and are able to support your favourite team or player with high quality products and apparel. Take the time to look for online football shirts stores so that you can get the jerseys that you want to add to your collection. There are plenty to choose from, so you’re sure to find what you need.

Article Source: http://EzineArticles.com/5574959

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Casinos Online – An Essential Way to Enjoy and Make Money

Casinos online are in many ways considered to be the most advantageous medium to gamble for some real money. It is one medium which offers you the enjoyment of a variety of traditional and modern casino games right from your home computer. Other than gaming excitement, online casinos also bring you the complete knowledge of different games.

Online casinos- learn and play

Presently, casinos online form to be the right place where you can easily train yourself to play your favorite games. This is the place where you can refine your gambling skills rather than playing. While playing online, you get to compete with professional as well as amateurs players. Most of these gaming competitions boost you to learn and prepare yourself for future matches as well.

Online casinos- Means to play at your own convenience:

Casino goers from all over the world prefer online casino as it is the most convenient medium that saves a lot of time. Take for instance, you like to play at a city casino but do you think that it is always possible for you to plan some extra time out of your busy schedule. In most cases, driving to a faraway casino emerge as a major problem for most casino lovers. Apart from these, if you want to play late during night time, you can only try any internet casino as these sites are accessible throughout the day and even at night as well. Besides, there are some other common problems associated to land based casino gambling. Visit:- คาสิโน

Try out your game of choice

With the presence of casinos online, you can just play any game of your own choice at any time. Similar to the real life casinos, these online casino sites offer you the gaming excitement right from your own computer. Making it much easier for you, these web based casino sites bring you the exact games that you may had played earlier at a live casino in your own city.

Th fastest growing online casinos offer you a large collection of different games. These include games like slots, poker, blackjack, roulette, craps, keno and much more. With advanced technical features, you can enjoy these available games right from your own home.

Online casino and live casino-Whats the main difference?

The main difference between an online casino and a live casino is the component of enjoying gaming live but even there is something that lacks behind. When you play online, you’re supposed to bet against some other players. However, this scenario can change as well. It is true that betting against other players from all over the world are common in casinos online but it is not at all unreal that gamers also have the option of playing against the computer. This is what that brings you an accurate and real gaming experience.

Another advantage that differentiates land based casinos from that of the virtual online casino sites is that players get a lot of bonuses from the latter. Casinos online Bonus form to be the right way to add to your own bankroll. The bonus system is prevalent only in the internet casinos so you should try to make the best out of it.

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What Is SEO and How How Has It Changed Over the Years?

Many business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried ‘SEO services’ in the past and found it either didn’t work as well as expected or was working, but no longer as effective – this article explains what SEO is, and why ‘new’ SEO is working better than ever.

I have been working in search engine optimisation and ranking website market, before it was even called SEO. Here are the changes in SEO since the start of the new millennium and what you should be looking for in the SEO services that your SEO Agency offers or provides.

We take a look back at SEO through the years and explain what SEO is today and how best to utilise it for our website.

SEO in 2000

Back at the start of the Millennium the ‘big’ search engines that most people were using were Lycos and Excite. Of course, back then a very small percentage of the UK population had access to the internet and those that did had a slow ‘dial-up’ system.

Websites were one or two pages with basic information to allow them to load quickly (within 20 seconds). SEO practices back then were to ‘hide’ as many keywords on a page as possible, so the website was found for those searches without making the page look to spammy for visitors.

In 2002 Google launched something called ‘AdWords’ and it was predicted to be the death of SEO, as people could pay for prominence, on the now the number 1 website for starting internet searches.

In 2003, Yahoo purchased Inktomi, AltaVista and FAST, which was basically the end of all of the ‘smaller’ search engines. Google started to stamp down on ‘spam’ practices and websites. At the same time Google realised that ‘AdWords’ were not going to kill off SEO and that in fact the ‘natural listings’ encouraged visitors back to their search engine platform. Google started to recognise ‘professional SEO’ experts and promoted good SEO rather than spamming SEO.

2004 saw the first website ‘banned’ from the internet as Google took action against websites that were spamming them. They also took legal action against the “SEO Company” responsible.

To rank a website in 2006 you just needed links back to your website and so buying links / link exchange was all the rage and most websites had a web page where they would list companies and links to their website (I am still amazed how many websites continue this practice).

Between 2004 and 2008 Google, now was the only real “player” in the search engine world, started taking action against poor linking practices and companies and started tightening up on spam and buying links. The ‘Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on ranking websites based on their content and it’s relevance to the search being carried out.

SEO in 2010

Between 2010 and 2015 we started to see the search engines take notice of ‘Social Media’ sites and soon the results were filled with Twitter ‘tweets’ in the results. (I can still see the face of one of my customers when searching Google for his business, and the whole first page of the search results were compiled of tweets of a Twitter conversation that two members of staff had been having about how terrible the company was!)

Videos and images were also brought in to the search results with the Google ‘Caffeine’ update.

Google introduced “personal search results” with the websites shown in the search results based on your previous searches and websites you had visited before. This caused a ‘bit of a stir’ in the SEO world as customers claimed their websites were “top of Google” for any search they did related to their industry, just because they had visited their own website many times before, so Google of course fed them back the website for all relevant searches. This can still be a bit of an issue until you show them the new ‘Google Incognito search’.

The focus on ranking websites was on being found for BIG keywords. A ‘Plumber’ in Bristol would want to rank for that search, and so that was the focus.

Google ‘Panda’ and ‘Penguin’ updates figuratively killed off ‘link exchanges’ with huge penalties for websites who had irrelevant links pointing towards them. At the same time Google introduced “no follow links” to allow websites to provide relevant links to other websites and information without penalising either party. It was the start of “safe linking”. Quality and relevant content was now the key to ranking in the search engines.

A report by the ‘Office For National Statistics’ in 2014 stated:

  • 38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006, when directly comparable records began.
  • Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
  • 74% of all adults bought goods or services online, up from 53% in 2008. Clothes (49%) were the most popular online purchase in 2014.
  • Of all adults in Great Britain, 67% are aware of Internet storage space services, but the take up of these services to store data is much lower at 35%.
  • In Great Britain, 22 million households (84%) had Internet access in 2014, up from 57% in 2006.
  • Fixed broadband Internet connections were used by 91% of households.

The UK was now (almost) internet savvy and usage of mobile phones to visit websites was huge.

SEO 2015 and Onwards

The biggest change to the search engines in 2015 was the ‘penalisation’ of websites that were not “mobile friendly” – a mobile friendly website has different information for the smaller screen to make it easier for the user to read and understand. In ensuring that users got the best experience Google started ranking mobile friendly or responsive websites (where the website automatically changes its size and format to fit the screen) higher in the rankings.

The UK population were using their mobile phones for local searches, and local companies could at last gain an advantage over the large corporates or ‘national’ companies on the internet.

The introduction of ‘semantic search’, where Google brings back websites in the results not based on the keywords, but the content on a page, again changed the way SEO agencies looked at working on websites. Ranking for the ‘Big’ keywords, such as ‘Plumber Bristol’ became less important, as internet users became more savvy with their searches. ‘Long tail keywords’, and as many as possible, started to grow website visitors and more importantly, conversions.

What is The SEO Process Today?

It is probably correct to say that the processes or practices associated with search engine optimisation have now out grown the term ‘SEO’

In years gone by working the content and structure of a website was enough. Now, there is so much more to do to not only rank a website in search engines, but to get customer engagement. A better description of the service would be ‘digital marketing’.

Old practices, as mentioned earlier, meant ‘big’ keywords were key to ranking. A focus on a single keyword per page or even for a whole website would rank the business and back then it was all about ‘rankings’.

Old way of doing SEO

Today there are a number of factors to consider in regards to SEO. ‘Semantic search’ is the main driver and conversion the main goal, not rankings.

Semantic search is where Google returns information on the page, not the description the website creator input, back to the searcher. An example of this would be to take the ‘Plumber Bristol’ example. A few years ago you would have concentrated on ranking the business for “Plumber Bristol”, “Plumber in Bristol” and perhaps “Emergency Plumber Bristol” – although this still holds true for businesses that offer a solution for ‘distress purchases’ (where time and a solution outweigh the need for information and advice) better practice throughout a website is to add content that offers advice and guidance and includes ‘long tail keywords’ (3 or 4 word searches) such as “Emergency plumber with free callout in Bristol” or “Reviews for an Emergency Plumber near me”. Google wants the user to have the best experience and find the relevant information quickly, and semantic search achieves this. This is also sensible for a business owner. Would you rather your website was found by a searcher looking for “Plumber Bristol” where they could be after information, looking to get a job, looking for a plumbing service that you may not offer, or for a specific and targeted search such as “best emergency Plumber near BS7″? “Plumber Bristol” will get you a website visitor, being found for “best emergency Plumber near BS7″ will get you a customer.

In terms of keywords this is the largest change Google have made and it is here to stay. SEO or digital marketing is no longer about where you rank, but how many different search terms you can be found for and their conversion in to paying customers.

Website Content

A few years ago (and only 2 or 3 years ago) Google suggested to professional SEO Agencies that 300 words on a page was sufficient content. Last year they stated the MINIMUM should be at least 500 words.

Every day I am asked to review a website by a potential customer – and most of them have between 150 to 250 words on a page. This is common practice. There are two ways to look at this. Either Google has to change it’s expectations as most websites do not meet their grade or another way to look at this is as an easy way to jump the competition by simply adding content to your website. Do you think Google will lower it’s expectations or expect websites to improve to their standard? Google released the ‘mobile friendly’ update knowing that somewhere around 80% of websites would need to be upgraded – and they did it anyway as it benefitted over 50% of there users. Quality content effects 100% of their users.

I recommend to our customer about 800 words per page. This is enough content to be ‘semantic search’ friendly, provide relevant content and not be too word heavy.

Good practice is to have:

  1. Page Title – say what the page is about (‘Big’ Keyword if you must)
  2. Headline – asking a question
  3. First paragraph explains briefly explains the content / solution
  4. Image / or video
  5. Longer description of the solution

Take our Emergency Plumber in Bristol, as an example:

  1. Page Title: Emergency Plumber Bristol
  2. Headline: Are you looking for the best emergency plumber near you in Bristol?
  3. First Paragraph: Smith Plumbing offer a 24 hour emergency plumbing service in Bristol. We do not charge a call out fee and can be with you in 20 minutes. That is why our customer reviews and feedback say we are the best emergency plumbing service in your area. Call now on…
  4. Image of the van or the Plumber looking professional
  5. Longer description: What they can fix, common problems they resolve, some of the quotes from their customers etc.

This has a number of benefits.

Firstly, those people who just want a Plumber will read the first paragraph, see the image of the van (build authority and professionalism) and call the Plumber. Other people will want more information which they can find further down the page. Is this cheating at SEO? Absolutely NOT. You are providing relevant information to the user and Google will love you for it. How content is structured and written on a page is the “new” SEO.

The second benefit is that your website will start to be found for a combination of the words on the page – semantic search – in the example above the Plumber could be found by customers and potential customers looking for “Smith Plumbing”,”emergency Plumber near me”, “Emergency Plumber in Bristol”, “Best24 hour emergency plumbing service in Bristol”, “emergency plumber Bristol reviews” and dozens more search terms. If you were a Plumber would you rather be found for one big keyword or multiple relevant customer converting keywords? I thought so, and so does Google.

Old practices were to create website content for the search engines. Now you must create content to provide value for customers. This is an easier process than you might think.

What were the last 5 customer enquiries to your business? What was the problem they were trying to resolve? Write about the problem and your solution.

Link Building

The historic way of ‘link building’ was to get as many links from as many places as possible. This year we has a very large company contact us about their SEO and they were horrified when we suggested that they needed to remove their 1.4 MILLION links back to their website as they had spent a fortune over the years buying the links. Irrelevant links, and the more you have the more detrimental it is, highlights to Google the irrelevance of your website – regardless of how relevant it might be.

Today, a few, relevant links is far better than a Million links back to your website. Today, links have to be built through engaging relationships. Taking our Plumber once more, a link back from the ‘Gas Safe register’, a local plumbing centre or bathroom showroom, and a few local websites that like his information would be enough.