It is an incontestable fact that there has been a proliferation of weight loss supplements in the recent years. Enter the term ‘weight-loss supplement’ in any good search engine, and chances are that you are likely to get thousands of relevant hits, these being mostly related to the various weight loss supplement products. Every drug store worth its name today is sure to have quite a number of weight loss supplement products on its stock today. And some weight loss supplements are fast becoming part of day to day vocabulary (products everyone is expected to know as a matter of course) in the parts of the world that are hardest hit by the problem of the bulge, as the weight problem is also known. From a situation where there used very few weight loss aids just a couple of decades ago, we find ourselves in a situation where there are literary hundreds of weight-loss supplement brands today: so that even the practitioners in the weight loss industry are hard pressed to keep up with the developments in terms of new weight-loss supplements.
All this begs the question, as to why there are so many weight-loss supplements in the market today. And the answers are not so hard to fathom.
For one, the proliferation of weight-loss supplements is arguably demand driven: as there is so huge a need for them. Just a couple of decades ago, being obese could have made you very conspicuous in a crowd. You were likely to be the only overweight person in such a crowd. Today, it is being thin that Biofit is likely to make you conspicuous! In some parts of the world, being obese (or at least relatively overweight) has become the norm, rather than the exception. Yet this is not to be taken to mean that the overweight people are very comfortable with their condition: many are quite distressed with it, and often ready to take anything that can help them in overcoming the problem: hence the great demand for the weight-loss supplements.
Second is the rise of the ‘instant gratification culture’ as another factor behind the proliferation of weight-loss supplements. As it turns out, the people who happen to be overweight are not only looking to lose weight, but to lose it quickly, (actually instantly if possible). Now traditional advice to people looking to lose weight was that they had to change their diets and exercise regularly in order to attain that goal. But while diet and exercise always worked (and they still do) in helping with weight loss, the problem tended to be in their speed: as they were notoriously slow in delivering results. Many people want faster weight loss, and it is here that the weight loss supplements enter, promising just that: fast weight loss.
Finally, there is lack of regulation on the production of health products, in most countries, as another factor behind the proliferation of weight-loss supplements. In days gone by, the people making the supplements today would still have loved to make them (for the small market then), but due to strict regulation, they were often unable to do so. With today’s less strict regulation though, anybody seeing a good business opportunity in the weight loss industry, and who is ready to make products for it can come up with some sort of a concoction, label it a weight-loss supplement…and get into business right away, with hardly any question asked!